29 - 30 January, 2019

Conference Day One – Tuesday 29 Jan 2019

8:50 am - 9:00 am Opening Remarks from the Chairperson

8:00 am - 8:50 am Morning Refreshment and Registration

9:00 am - 9:40 am Lessons from Vainglory: Building the Most Passionate Mobile Gaming Community in Southeast Asia

  • How Vainglory, developed by an American startup studio, became one of the top multiplayer games in Southeast Asia
  • How developers/ publishers/agencies can learn from SEMC's efforts in community building, marketing and esports to build a loyal and passionate player base
  • Why SEMC's next step is in multi-platform, and its vision for a post-platform world
Akane Yoshizaki, Senior Marketing & Communications Manager at Super Evil Megacorp

Akane Yoshizaki

Senior Marketing & Communications Manager
Super Evil Megacorp

9:40 am - 10:20 am Fireside Chat- Developing Your Business Strategy to Maximise Revenue Generation in SEA

  • Know your scope, know your customers- Why its important to get this right when planning your strategy
  • Is the premium model really dead in SEA? Analysing the freemium vs premium business model for games in SEA and the revenue generation
  • Ensuring that your game is localised and marketed through the right channels when entering individual countries
  • Striking the right balance between user experience and app monetisation
Simon Davis, CEO and Co-Founder at Mighty Bear Games

Simon Davis

CEO and Co-Founder
Mighty Bear Games

Raiford Cockfield III, CEO & Co- Founder at WASD

Raiford Cockfield III

CEO & Co- Founder

10:20 am - 11:00 am Capturing the Mobile Games Market for Southeast Asia- The Mobile Legends Story

  • Analysing how Moonton managed to capture the MOBA gaming market in Indonesia and the SEA region
  • Overcoming challenges in market penetration against strong competition through game localisation and solid execution
  • Building a robust community through esports and online tournaments
  • Lessons learnt for breaking into the SEA mobile market
Lucas Mao, Director of Game Operations at Moonton Games

Lucas Mao

Director of Game Operations
Moonton Games

11:00 am - 11:10 am Speed Networking

11:10 am - 11:40 am Morning Networking & Refreshment Break

11:40 am - 12:20 pm Enhancing Monetization for Gaming & Entertainment Companies

  • Shifting for the minds from Revenue Share to Revenue Maximization
  • Next-Generation API Ecosystem Platform for Gaming & Entertainment
  • Frictionless experience for Content Providers, Users, and Mobile Network Operators
Zoran Vasiljev, CEO at Apigate

Zoran Vasiljev


  • How can game developers, publishers, telcos and payment providers work seamlessly to leverage strengths and maximise business opportunities in the region?
  • How can telcos further help grow the ecosystem and drive user acquisition in SEA countries?
  • Doing more with less- Ensuring that stakeholders do not duplicate spend and reduce costs for the gaming community
  • Lessons learnt and key insights from existing key partnerships in SEA
Sze Meng Soon, VP Business at Singtel International

Sze Meng Soon

VP Business
Singtel International

Crispin Tristam, Vice President, Digital Lifestyle Services at Telkomsel Indonesia

Crispin Tristam

Vice President, Digital Lifestyle Services
Telkomsel Indonesia

Helen Cheng-Chieh Chang, Head of User Acquisition, Garena Mobile Games, Southeast Asia & Taiwan at SEA Group

Helen Cheng-Chieh Chang

Head of User Acquisition, Garena Mobile Games, Southeast Asia & Taiwan
SEA Group

Zoran Vasiljev, CEO at Apigate

Zoran Vasiljev


1:00 pm - 2:00 pm Networking Lunch

1:40 pm - 2:20 pm Driving User Acquisition in Southeast Asia: Are there Optimal Channels that has Worked for the Region?

  • Uncovering and actualizing market opportunities for mobile gaming in SEA
  • Enhancing mobile gaming market strategies- focus on user acquisition and channels
  • Focus on in-app advertising and rewards
  • Benchmarking business models to monetize game revenue in the region
Ryan Leong, Country Manager, Singapore and Malaysia at Gameloft

Ryan Leong

Country Manager, Singapore and Malaysia

2:20 pm - 3:00 pm Fireside Chat: Complementing Paid and Organic Marketing to Drive User Acquisition in SEA

  • What has worked for game developers and publishers in SEA? What lessons can be applied from international markets?
  • Highlighting the importance of game localisation in SEA and building your mobile games community to increase use acquisition rates
  • Reviewing current trends and future opportunities for mobile game developers

Helen Cheng-Chieh Chang, Head of User Acquisition, Garena Mobile Games, Southeast Asia & Taiwan at SEA Group

Helen Cheng-Chieh Chang

Head of User Acquisition, Garena Mobile Games, Southeast Asia & Taiwan
SEA Group

3:00 pm - 3:40 pm Highlighting the Importance of Culture, Localisation and Story-Telling to Successfully Launch and Grow Your Mobile Games

  • Aligning your mobile game to the local cultures and sensitivities
  • Going beyond language translations- how can you further engage your audience?
  • Can cultural sensitivities and game localisation be applied to all mobile gaming genres?
  • Lessons learnt from successful launches in the region

3:40 pm - 4:10 pm Afternoon Tea Break and Networking

4:10 pm - 4:50 pm Understanding the Mobile Gaming Esports Ecosystem - How to Engage the Community from Casual to Professional Gamers

Mickael Piantchenko, Vice President, Business Development at Mineski

Mickael Piantchenko

Vice President, Business Development

4:50 pm - 5:00 pm Closing Remarks from Chairperson & Close of Conference Day One