29 - 30 January, 2019

Conference Day One – Tuesday 29 Jan 2019

8:50 am - 9:00 am Opening Remarks from the Chairperson

8:00 am - 8:50 am Morning Refreshment and Registration

9:00 am - 9:40 am Lessons from Vainglory: Building the Most Passionate Mobile Gaming Community in Southeast Asia

Akane Yoshizaki - Senior Marketing & Communications Manager, Super Evil Megacorp
  • How Vainglory, developed by an American startup studio, became one of the top multiplayer games in Southeast Asia
  • How developers/ publishers/agencies can learn from SEMC's efforts in community building, marketing and esports to build a loyal and passionate player base
  • Why SEMC's next step is in multi-platform, and its vision for a post-platform world

Akane Yoshizaki

Senior Marketing & Communications Manager
Super Evil Megacorp

9:40 am - 10:20 am Fireside Chat- Developing Your Business Strategy to Maximise Revenue Generation in SEA

Simon Davis - CEO and Co-Founder, Mighty Bear Games
Raiford Cockfield III - CEO & Co- Founder, WASD
  • Know your scope, know your customers- Why its important to get this right when planning your strategy
  • Is the premium model really dead in SEA? Analysing the freemium vs premium business model for games in SEA and the revenue generation
  • Ensuring that your game is localised and marketed through the right channels when entering individual countries
  • Striking the right balance between user experience and app monetisation

Simon Davis

CEO and Co-Founder
Mighty Bear Games


Raiford Cockfield III

CEO & Co- Founder

10:20 am - 11:00 am Capturing the Mobile Games Market for Southeast Asia- The Mobile Legends Story

Lucas Mao - Director of Game Operations, Moonton Games
  • Analysing how Moonton managed to capture the MOBA gaming market in Indonesia and the SEA region
  • Overcoming challenges in market penetration against strong competition through game localisation and solid execution
  • Building a robust community through esports and online tournaments
  • Lessons learnt for breaking into the SEA mobile market

Lucas Mao

Director of Game Operations
Moonton Games

11:00 am - 11:10 am Speed Networking

11:10 am - 11:40 am Morning Networking & Refreshment Break

11:40 am - 12:20 pm Enhancing Monetization for Gaming & Entertainment Companies

Zoran Vasiljev - CEO, Apigate
  • Shifting for the minds from Revenue Share to Revenue Maximization
  • Next-Generation API Ecosystem Platform for Gaming & Entertainment
  • Frictionless experience for Content Providers, Users, and Mobile Network Operators

Zoran Vasiljev


  • How can game developers, publishers, telcos and payment providers work seamlessly to leverage strengths and maximise business opportunities in the region?
  • How can telcos further help grow the ecosystem and drive user acquisition in SEA countries?
  • Doing more with less- Ensuring that stakeholders do not duplicate spend and reduce costs for the gaming community
  • Lessons learnt and key insights from existing key partnerships in SEA

Sze Meng Soon

VP Business
Singtel International


Crispin Tristam

Vice President, Digital Lifestyle Services
Telkomsel Indonesia


Helen Cheng-Chieh Chang

Head of User Acquisition, Garena Mobile Games, Southeast Asia & Taiwan
SEA Group


Zoran Vasiljev


1:00 pm - 2:00 pm Networking Lunch

1:40 pm - 2:20 pm Driving User Acquisition in Southeast Asia: Are there Optimal Channels that has Worked for the Region?

Ryan Leong - Country Manager, Singapore and Malaysia, Gameloft
  • Uncovering and actualizing market opportunities for mobile gaming in SEA
  • Enhancing mobile gaming market strategies- focus on user acquisition and channels
  • Focus on in-app advertising and rewards
  • Benchmarking business models to monetize game revenue in the region

Ryan Leong

Country Manager, Singapore and Malaysia

2:20 pm - 3:00 pm Fireside Chat: Complementing Paid and Organic Marketing to Drive User Acquisition in SEA

Helen Cheng-Chieh Chang - Head of User Acquisition, Garena Mobile Games, Southeast Asia & Taiwan, SEA Group
  • What has worked for game developers and publishers in SEA? What lessons can be applied from international markets?
  • Highlighting the importance of game localisation in SEA and building your mobile games community to increase use acquisition rates
  • Reviewing current trends and future opportunities for mobile game developers


Helen Cheng-Chieh Chang

Head of User Acquisition, Garena Mobile Games, Southeast Asia & Taiwan
SEA Group

3:00 pm - 3:40 pm Highlighting the Importance of Culture, Localisation and Story-Telling to Successfully Launch and Grow Your Mobile Games

  • Aligning your mobile game to the local cultures and sensitivities
  • Going beyond language translations- how can you further engage your audience?
  • Can cultural sensitivities and game localisation be applied to all mobile gaming genres?
  • Lessons learnt from successful launches in the region

3:40 pm - 4:10 pm Afternoon Tea Break and Networking

4:10 pm - 4:50 pm Understanding the Mobile Gaming Esports Ecosystem - How to Engage the Community from Casual to Professional Gamers

Mickael Piantchenko - Vice President, Business Development, Mineski


Mickael Piantchenko

Vice President, Business Development

4:50 pm - 5:00 pm Closing Remarks from Chairperson & Close of Conference Day One