18 - 19 February, 2020 | Holiday Inn Singapore Atrium, Singapore

Pre-Conference Workshops - Monday, 17 February 2020

9:00 am - 12:00 pm Workshop A - Mastering User Acquisition Strategies for Your Mobile Game Campaigns

How do you stand out from the crowd of millions of apps to acquire users? When nearly half of smartphone users don’t download any apps in a month, and the average user only downloads two?
We will cover the most popular acquisition channels, examples of how successful mobile apps hit it big with that channel, and some pros and cons of each tactic. In addition, get expert advice from experienced growth marketers on how to acquire users for your app.

  • App Store Optimisation
  • Organic Mobile User Acquisition
  • In-App Paid Advertising Strategies
  • Influencer Marketing

1:00 pm - 4:00 pm Workshop B - Boosting Your User’s Rate with Engagement and Retention Strategies

Michael Fegan - Lead for eSports Asia, Nielsen
Measuring engagement tells you how well you are succeeding at making an addicting product. But no company is going to define engagement in the same way.
How do you get your product noticed, downloaded and used (played) for as long as possible? To avoid having your product scraped from the market after barely leaving a mark, we have come up with a plan. Spoiler alert — it’s fun, and it actually works!
·         Learning from the Industry Giant Amasses Millions of die-hard fans and newcomers on a daily basis
·         Extending the Player Lifecycle Through Multiple Games and Platforms
·         Artificial Intelligence that Provides Valuable Data
·         In-Game Currency for Powerful Engagement and Retention Booster

Michael Fegan

Lead for eSports Asia