COMMERCIALISING ASIA'S MOBILE GAMING INDUSTRY 

18 - 19 February, 2020 | Singapore

Additional Contents

Pocket Power Rising - A Guide To Mobile Gaming's Growth in Southeast Asia

Pocket Power Rising - A Guide To Mobile Gaming's Growth in Southeast Asia

The gaming industry is enjoying an explosive rate of revenue and audience growth that makes it the envy of even the biggest digital age heavyweights. Download this guide to find out the various rising trends in the Southeast Asia Mobile Game market and essential strategies to stay relevant and ahead of the game    

Why Mobile Gaming and Telcos are the Dream Team

Why Mobile Gaming and Telcos are the Dream Team

According to Newzoo’s Global Games Market Report, mobile will account for 51% of the total games market this year and will be a $100 billion market by 2021. It’s fair to say the market is booming. Within this ecosystem lies multiple partnerships and opportunities. The partnering of the telcos and the gaming developers and publishers makes for an obvious choice, one of huge benefits to both sides.

Download our report including comments from Crispin Tristram, Vice President, Digital Lifestyle Services, Telkomsel Indonesia, to discover:

  • The benefits in mobile gaming which PC gaming and consule gaming can’t replicate
  • Why telcos see mobile gaming as a growth opportunity 
  • How a telco partnership can help mobile gamers 
Why Localisation is important for Mobile Gaming in Southeast Asia

Why Localisation is important for Mobile Gaming in Southeast Asia

APAC game revenue saw an 8.3% YOY growth from 2017-2018 according to Newzoo with the region accounting for a whopping 49.1 % share of the global market in 2018.

In the mobile gaming market both localisation and quality assurance can determine success or failure. Games should be tested to see if they fit into the region’s aesthetic and gaming culture while also seeing if the local infrastructure is compatible with the level of gameplay offered. But why go to the trouble of localising one game to fit many markets? What are the benefits to doing localisation correctly? And what factors need to be considered? We explain all. 


Attraction, Retention and Multiplication — The Marketing Methods of Mobile Gaming

Numerous platforms have been used to tap into the gaming market — including consoles, PCs, web browsers and handheld devices — with mobile gaming being one of the most widely used forms of gaming to date.

On the surface, the main reason for this trend is obvious: the sheer convenience of being able to access games on the go through one’s mobile phone, tablet or even smart watch means scores of gamers can easily maximise their playing time by doing so not just after work or on the weekends, but also on their commute to and from work, as well as during their lunch break.

The appeal of mobile gaming is also wider than that of other types of gaming, with male and female players alike from a spectrum of age groups having caught onto the trend.

But how do mobile game developers and publishers manage to attract, retain and expand their customer base in the first place? 

In this report, we explore how are they doing it.