29 - 30 January, 2019
Singapore
Helen Cheng-Chieh Chang, Head of User Acquisition, Garena Mobile Games, Southeast Asia & Taiwan at SEA Group

Helen Cheng-Chieh Chang


Head of User Acquisition, Garena Mobile Games, Southeast Asia & Taiwan
SEA Group

Check out the incredible speaker line-up to see who will be joining Helen.

Download The Latest Agenda

Conference Day One – Tuesday 29 Jan 2019

Tuesday, January 29th, 2019


12:20 PM Panel Discussion: Building Profitable and Strategic Partnerships Across the Mobile Gaming Value Chain

  • How can game developers, publishers, telcos and payment providers work seamlessly to leverage strengths and maximise business opportunities in the region?
  • How can telcos further help grow the ecosystem and drive user acquisition in SEA countries?
  • Doing more with less- Ensuring that stakeholders do not duplicate spend and reduce costs for the gaming community
  • Lessons learnt and key insights from existing key partnerships in SEA

2:20 PM Fireside Chat: Complementing Paid and Organic Marketing to Drive User Acquisition in SEA

  • What has worked for game developers and publishers in SEA? What lessons can be applied from international markets?
  • Highlighting the importance of game localisation in SEA and building your mobile games community to increase use acquisition rates
  • Reviewing current trends and future opportunities for mobile game developers