Gamers are an incredibly influential – and untapped – segment of consumers. Many companies are now gathering real-time date and offering application program interface (API) as-a-service type of solutions for rankings and game-data utilizing the emerging purchasing power of gamers.
Make “smarter decisions” to stay competitive
Understand which features of the game are useful
Calculate and measure what is convincing users to play and pay
Accurately measure the gameplay time
Check out the incredible speaker line-up to see who will be joining Nielsen.