COMMERCIALISING ASIA'S MOBILE GAMING INDUSTRY 

18 - 19 February, 2020 | Singapore

Nielsen Esports

Lead, Asia Nielsen

Conference Day Two – Thursday, 19 February 2020

Wednesday, February 19th, 2020

1:10 PM How Publishers or Non-Endemic Brand Harvests Gaming Data

Gamers are an incredibly influential – and untapped – segment of consumers. Many companies are now gathering real-time date and offering application program interface (API) as-a-service type of solutions for rankings and game-data utilizing the emerging purchasing power of gamers.

MythBusters

  • Make “smarter decisions” to stay competitive
  • Understand which features of the game are useful
  • Calculate and measure what is convincing users to play and pay
  • Accurately measure the gameplay time 

Check out the incredible speaker line-up to see who will be joining Nielsen.

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