09 - 10 November, 2020 | Copenhagen, Denmark
Andreas Iwerbäck, Director of Group Technology and IP Intelligence at Husqvarna
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Andreas Iwerbäck

Director of Group Technology and IP Intelligence

Check out the incredible speaker line-up to see who will be joining Andreas.

Download The Latest Agenda

Conference Day 2

Wednesday, May 4th, 2022

14:15 Next Step for Industry 4.0 - What are the IP Challenges

• Open Innovation – the hype is real but what must you do to get on board with it?
• In the fast moving digital economy, speed is the new IP - or is it? A first mover advantage sometimes beats IP, in the sense of value. While you have secured your IP, the market might already have moved. Therefore, is it worth even filing for patent protection?
• What should be considered when protecting AI – what alternative IP models?