09 - 10 November, 2020 | Copenhagen, Denmark
Maria Mellgren, IP Director, Professional Hygiene at Essity
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Maria Mellgren

IP Director, Professional Hygiene

Check out the incredible speaker line-up to see who will be joining Maria.

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Conference Day 1

Monday, April 4th, 2022

15:15 Digitalisation in a Conservative Business

What are the challenges of creating a valuable service offer based on IoT with strong IP protection in a conservative business?
-          Product life span 10-15 years
-          High turnover in staff, simplicity is key, with high cost pressure
-          Challenging the conservative mindset in purchasers – what we have works
-          Last in line for IP protection, existing solutions applied in a new way