Maria Mellgren

The concept of IP strategic alignment has long promised to help the business identify, capture and protect key assets that deliver real value to the enterprise. But how do businesses move from the theory of IP strategic alignment to the reality?

In this opening keynote panel, we hear from three senior IP leaders on the practical steps they are taking to demonstrate & maximise the true value of their portfolios. What are the pratices & strategies delivering results?

• In what ways can you bring about an IP-aware culture, one that recognises how the business can leverage its IP?
• Discover how to improve communication & collaboration between key stakeholders as well as the real-world benefits of doing so
• How are they demonstrating the value of a long-term approach to investment in IP to the corporate leadership of the enterprise?
• Learn how to effectively harmonise business, legal & R+D goals to transform IP from a legal function into a strategic partner
• Real-world results of aligning IP to support new innovation and maximise portfolio value

We know the theory, but what are the practical steps required to bringing about an ‘IP Culture’ which demonstrates and maximises the value of the portfolio?

• Discover the processes required to practically integrate IP into the overall core business strategy
• What are the processes for effectively identifying and evaluating the value of IP assets?
• Learn the practical steps required to collaborate across the enterprise with critical stakeholders, including corporate leadership & R+D
• What are the methods being implemented to demonstrate why IP priorities are business priorities?