Metro Trains Melbourne: Innovating Rail Network Operations to Drive a Superior Customer Experience
Advancing technologies
have redefined the expectations of passengers, with on demand apps allowing for
transport to be at the touch of a fingertip; customers are now demanding more
from traditional service models.
With 54% of passengers
sharing their bad travel experiences online, it is becoming increasingly more
pertinent for organisations to ensure they are implementing a customer centric
mindset at all levels of the organisation.
However there is
little understanding of how to make digital rail operations more customer focused
with a view of not just increasing frequency of trains to reduce customers
journey times, but instead of garnering a greater understanding of how the
entire customer journey looks and what patrons really want.
Ahead of the Passenger Experience Summit 2019 we'd like to share an article about transportation at Metro Trains Melbourne. In this article Peter share Metro Trains’ new network strategy that is opening lines of communication between drivers, control centres and passengers, and optimising customer experience. Peter further delves into the culture and change management strategies making this possible.
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