Video: How Auckland Transport is Co-Creating Transport Services with Customers to Drive Superior Passenger Experiences
Auckland's rapid
population growth means that improving the city's public transport system and focusing on smart transport is a
priority for Auckland Council and the New Zealand Government. While
an engineering focus has played a huge part in this, the transport provider
also recognises that there is work needing to be done in delivering customer
needs more quickly.
Two years ago, as part
of an overarching strategy to better understand customer needs, and create
great customer experiences quickly; Auckland Transport (AT) Customer Central
was established to apply a customer-centric lens to future investment
priorities.
Ahead of the Passenger Experience Summit 2019 we caught up with Susan Parkes,
Group Manager at AT’s Customer Central.
- The biggest challenges impacting Auckland's transport network
- The Strategies Auckland Transport is harnessing to rework network service delivery
- The benefits of collaborating with passengers in service creation
- Creating intermodal networks for seamless experiences
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