Conference Day One: Tuesday, 3 September 2019
Tuesday, September 3rd, 2019
11:40 AM Trade Me Case Study- Establishing A Frictionless Online Marketplace By Embedding Open APIs And Real-Time Payment Capability Across B2B & B2C Customers
Trade Me is the largest multifaceted online NZ auction site: they are leveraging payments gateways at the heart of their offering to optimize both end user experience and workflow with instant and refined payment mechanisms- yielding successfully high market penetration and engagement proportional to the NZ population.
- Backgrounding payment experience to maximize user convenience and engagement with processes
- Elevating customer-seller dynamics with payments to allow smoother interaction between front-end to back-end operations and reduce working days in the pipeline
- Shaping APIs to excel user experience and coordinate with Open Banking API standards