28 - 29 November, 2018
Grand Copthorne Waterfront Hotel, Singapore

Mr Simon Poon


Head of Data & Strategy - Wallet & Finance Ecosystem Development
Baidu

Conference Day Two - Thursday, 29 November 2018

Thursday, November 29th, 2018


11:20 AM The Use of AI and Machine Learning for User Personalisation Along the Customer’s Payment Journey

·         Leveraging strategic analytics to attract, retain customers and nurture based on payments data gathered
·         Performing advanced segmentation to personalise customer experience new customer value proposition to drive profitability
·         Enabling real time analysis of customer spending patterns to proactively influence buying behaviour

Post-Conference Workshops - Friday, 30 November 2018

Friday, November 30th, 2018


9:00 AM Capitalising Data: The New Currency to Drive Your Payment Systems

Key Learning Outcomes
 
·         Learn about the different payments data across domains and its role in your payment business models
·         Merchant Analytics: How big data analytics is leveling the playing field and what are the variations by model
·         Putting a focus on payment data monetisation segments
·         Explore the role of data, augmented payments and the use of biometrics in payment business models and consumer spending behavior

Check out the incredible speaker line-up to see who will be joining Simon.

Download The Latest Agenda