23 - 25 October, 2019 | Sydney Cricket Ground, Sydney, Australia

Conference Day Two: Friday 25th October 2019

8:45 am - 9:15 am Conference Registration and Welcome Coffee

9:15 am - 9:20 am Day One Wrap-Up, Day Two Rev-Up!

9:20 am - 10:00 am Tracking Footfall Using Sensors For Future Strategies And Business Intelligence: Learning From F1

For a sport running on data for years, F1 has recently started to use fans as a source of data for business intelligence strategies, future partnerships and sponsorships. Sensor technology piloted by F1 has enabled research on fan engagement, experiences, anonymous movements and activations, enabling the organisers to create better experiences in the future and precise reports for sponsors and activations.

  • Gain insights on the data tracking from the man behind the project
  • Engaging fans, enhancing activations and understanding trends from fan footfall tracking sensors enabled by Wi-Fi
  • How stadiums can use similar projects to increase partnerships and engagements
David Bailey, Head of Research & Analytics at Formula 1

David Bailey

Head of Research & Analytics
Formula 1

10:00 am - 10:30 am Thought Leadership Session


11:00 am - 11:40 am NSW Stadia Strategy - ANZ Stadium Redevelopment and Western Sydney’s Bankwest Stadium

Venues NSW is currently working with the NSW Government on the delivery of significant upgrades to sporting and entertainment infrastructure. This session will explore:

  • Delivering benefits to stakeholders through a network of sporting and entertainment venues
  • Features of Western Sydney Stadium that will allow fans to be closer to the sport and create a vibrant hub for visitors
  • Developing investment plans that align with the NSW Government’s vision for the Greater Parramatta to Sydney Olympic Peninsula(GPOP)
Paul Doorn, CEO at Venues NSW

Paul Doorn

Venues NSW

11:40 am - 12:20 pm Harnessing an Unprecedented Fan Experience for the Next Generation of Fans through Technology

This session will explore strategies to cater for changing fan expectations. Specially focusing on connectivity, social media and digital facilitates.

  • How fans are changing and key barriers to fan experience, exploring the generational differences
  • Innovative catering options to meet the needs of the new fans
  • Tracking customer flows through different points of sale to enhance the customer experience
Guy Hedderwick, CEO Arena Stadium Management, Adelaide 36ers and Adelaide Lightning at Titanium Security Arena

Guy Hedderwick

CEO Arena Stadium Management, Adelaide 36ers and Adelaide Lightning
Titanium Security Arena

12:20 pm - 1:20 pm NETWORKING LUNCH

1:20 pm - 2:00 pm Melbourne Park Redevelopment - Collaboration and partnerships to enhance the fan experience

The $972 million Melbourne Park Redevelopment has been delivered over nearly 10-years in the heart of Melbourne. Construction has recently started on its third and final stage. Home to the Australian Open tennis tournament, and more than 600 entertainment events, the world famous precinct attracts more than two million visitors per year. This session will explore project governance and how development and delivery has been managed while ensuring the fan experience is maintained and enhanced.

  • Setting up for success – project governance in a complex government and project sector environment
  • Enhancing the fan experience – managing the development and delivery of major infrastructure in a live sport and event environment
  • Scaling project learnings – transferring learnings to other projects of varying size, scale and complexity.
Ben Delaney, Senior Project Director, Sport and Entertainment Infrastructure at Development Victoria

Ben Delaney

Senior Project Director, Sport and Entertainment Infrastructure
Development Victoria

2:00 pm - 2:40 pm Interactive Panel Discussion: How Law Enforcement and Stadium Stakeholders Can Work Together to Ensure Resilient Security Operations for Major Events

  • Strategies to reduce key security factors stadiums face during major events
  • Building security protocols into the planning of major events
  • Developing a culture of security that is sustainable and engages government stakeholders

Brian Yates, State Planning Unit Manager, Major Events & Emergency Management Command at NSW Police Force

Brian Yates

State Planning Unit Manager, Major Events & Emergency Management Command
NSW Police Force

Sabrina Hurley, Operations Coordinator at Kardinia Park Stadium Trust

Sabrina Hurley

Operations Coordinator
Kardinia Park Stadium Trust


3:10 pm - 3:50 pm Analysing the Economic Benefits of Bankwest Stadium for Western Sydney

The Western Sydney Business Chamber has recently conducted analysis on the new Bankwest Stadium and the effect it will have on Western Sydney. This session will explore:

  • Findings of the analysis including predicted spend of visitors
  • Flow on benefits of stadiums to the community
  • How stadiums as catalysts for urban growth
Mustafa Agha, Policy Manager, Aerotropolis at Western Sydney Business Chamber

Mustafa Agha

Policy Manager, Aerotropolis
Western Sydney Business Chamber

3:50 pm - 4:20 pm Understanding how Fans Use Stadiums to Increase Safety and Security at Kardinia Park Stadium

The Kardinia Park Stadium Trust is a statutory authority established in 2016, with an overarching objective to contribute to the economic, community and liveability benefits that arise from the GMHBA Stadium. This session will explore how technology has been utilised in recent redevelopments to improve fan experience and security. Key discussion points will include:

  • Adopting a proactive instead of reactive approach to stadium security
  • Testing facial recognition technology to identify crowd behaviour
  • Gaining buy in from leadership and the community
Sabrina Hurley, Operations Coordinator at Kardinia Park Stadium Trust

Sabrina Hurley

Operations Coordinator
Kardinia Park Stadium Trust

4:20 pm - 4:20 pm Closing Remarks from the Conference Chair and Main Conference Close