Enhancing The Fan Experience Leveraging Data Insights To Assist Strategic Decision Making
Enhancing the Fan Experience: Leveraging Data Insights to Assist Strategic Decision-Making
Formula 1 (F1) has recently started to use fans as a source of data for
business intelligence strategies, future partnerships and sponsorships. Sensor
technology piloted by F1 has conducted research on fan engagement, experiences,
anonymous movements and activations, enabling the organisers to create better
experiences in the future and precise reports for sponsors and activations. We
caught up with David Bailey, Head of Research & Analytics at Formula 1 to
learn more about how leveraging data research is enabling a greater
understanding of fan experience, ahead of the Smart Stadium & Arena
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