Guy Hedderwick

CEO Arena Stadium Management, Adelaide 36ers and Adelaide Lightning
Titanium Security Arena

About your facilitator: Guy Hedderwick has had 30 years of experience in the Sport and Venue Management industry. Having worked in the industry in 4 countries, across 4 sporting codes and in many different venues, Guy understands the commonalities, differences and challengers of the industry across multiple landscapes.

Since 2015 has held the positions of CEO of Arena Stadium Management, Executive Director Adelaide 36ers and Adelaide Lightning managing the Arena and Adelaide Basketball participating in the Australian NBL and WNBL, alongside a winery and sheep farm.

Check out the incredible speaker line-up to see who will be joining Guy.

Download The Latest Agenda

Pre Conference Workshops: Wednesday, 23rd October 2019

Wednesday, October 23rd, 2019

10:30 AM Fan Experience: Adapting Tradition Models to Increase Engagement through Customer Data

In an era of live streamed entertainment, the question remains of how to engage fans and increase revenue generation at stadiums. This workshop is aimed towards heads of stadiums and facilities and will explore strategies to adapt stadiums for the next generation of users. Specifically areas of focus will include social media, increasing connectivity and developing digital infrastructure.

Strategies to increase connectivity at Stadiums & Arenas
Analysing and comprehending customer behaviour data
Key takeaways to build fan experience at your stadium

Conference Day One: Thursday, 24th October 2019

Thursday, October 24th, 2019

9:10 AM Day One Rev Up from IQPC & Conference Chair

Conference Day Two: Friday 25th October 2019

Friday, October 25th, 2019

9:15 AM Day One Wrap-Up, Day Two Rev-Up!

11:10 AM Harnessing an Unprecedented Fan Experience for the Next Generation of Fans through Technology

This session will explore strategies to cater for changing fan expectations. Specially focusing on connectivity, social media and digital facilitates.

How fans are changing and key barriers to fan experience, exploring the generational differences
Innovative catering options to meet the needs of the new fans
Tracking customer flows through different points of sale to enhance the customer experience