In the digital age, Stadiums need to think smart about how best to maximise their potential and increase fan engagement. To enable you to navigate these challenges we spoke with Henk Markerink, CEO Johan Cruijff ArenA, Amsterdam about how the main stadium in the Dutch capital goes about providing an exceptional customer experience and connects with their audiences.
To improve the stadium, investors need to minimise the inconveniences people associate with visiting one, while adding rich experiences they can’t get from watching a TV.
But that’s not all. Stadiums need to reinvent themselves to maximise profitability and sustainable growth. They need to be versatile for differing events while adopting new technologies. In this ebook we explore how stadiums become profitable.
How do you convince audiences to leave the comfort of their home entertainment systems to battle with the masses at stadiums, to fight for a parking spot, to spend time in long queues? The rise of smart stadiums could counter this challenge facing the modern sports arena. Tech is at the forefront of minds when designing new stadiums. In this report we examine:
· How smart stadiums will improve the customer experience
· The infrastructure necessary to create the stadium of the future
· What plans Qatar World Cup Stadiums are working on for the 2022 FIFA World Cup