Main Conference Day One
Monday, May 20th, 2019
11:30 AM Why Integrated Business Planning (IBP) is necessary to balance costs with the changing values of consumers
- Consumer demands on the Chemical Industry are changing rapidly, often driven by environmental issues covered in the media, and sometimes contradictory.
- Effective deployment of the business strategy through IBP is more critical than ever to respond to the increased pace of change.
- E2E Integration can allow the Chemical Industry to respond with agility to these changes, whilst maintaining control of the cost.