Vice President Sony Europe Logistics and Sales Operations SONY
joined Sony Italy in 1989.
In 1997 he moved to
Sony Europe HQ in Cologne in charge of Pan European Accounts and later in 1999
he was appointed General Manager of Sales Channel Management Europe in the
newly established Sony HQ in Berlin.
In 2002 he took over
the responsibility of Director European Sales of Consumer Product until 2004,
when He moved back to Sony Italy as Operations Director, member of the Board.
On top of his role in
Sony, In 2008 he has been appointed Vice President in ANIE – ICT (Association of Electric and Electronic
Industry) and President of the Consumer Electronics Industry association and in
2008 he founded the company EDIEL which, through investment of Industry and
Distribution Associations, promotes and implement EDI in the Italian Electronic
Industries and distribution.
In 2009, he was
appointed Sales Director in addition to his role of Operations Director and on
January the first 2011 he was appointed President and Managing Director of Sony
In November 2011 he
become member of the Board of Directors in Digital Confindustria, the National
industry association of all Telecom, communication. and electronics industries.
On March 2012 he moved
to an European role and appointed “Regional Logistic Officer” in Sony HQ in UK
also in charge of the Sales Operation platform established in Budapest and
Managing Director of Sony Europe BV Supply chain in The Netherland.
On 2017 He was
appointed Vice President – Sales Business Operation Europe
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