Khaled Altareri

Vice Director General
Ministry of Commerce & Investment, Saudi Arabia

An expert on business tourism with decades of experience in business marketing

Check out the incredible speaker line-up to see who will be joining Khaled.

Download The Latest Agenda

Conference Day One: Tuesday, 16th April 2019

Tuesday, April 16th, 2019

10:00 AM EXECUTIVE THINK TANK: DESTINATION EXPERIENCES: Moving away from stand alone attractions through the creation of all inclusive destinations to attract millions of visitors a year

Over 40 million annual guests go through the gates at Walt Disney Resort per year. Why? Because theme parks and waterparks are no longer a stand alone attraction, they are an experience and a destination in their own right. This exclusive panel discussion will discuss how to unite stand alone attractions under one brand that captures the mind of families all over the world.

Key Question: What are the key considerations to developing a world class mega entertainment resort in the Middle East

In this session, we will examine:

Understanding why hotels are a key component of the World’s leading theme park complexes such as Walt Disney World
Partnering with airlines, retail outlets and restaurants to create an all inclusive experience
Uncovering how to drive visitor attraction by offering a diverse range of entertainment options that ensures they never want to leave the resort
Unifying and aligning brands and experience to magical heights

Panellists: