Live commerce doesn't come down to one trust and safety decision. It's dozens of small ones, happening constantly, and most of them don't have one obviously right answer. Each one weighs what the platform needs to get right for the buyer watching, the seller building a livelihood, and everyone else relying on the marketplace to work as intended. This session looks at what building for that balance has required since Whatnot's earliest days. Join this session to learn more on:
• Why trust has to be a product decision, not just a policy one, and what that changes about how building gets done
• How accountability shows up in live commerce: video, chat, and reviews, not as separate features but as one system
• Trade-offs in practice: what changes about product decisions when the person on the other end has a business, not just an account