Building a partnership with the community goes beyond co-design; it’s about establishing a partnership for life. As a regional health service, Goulburn Valley Health is an integral element of the community, in many cases providing care throughout the entire life of its patients. It therefore goes without saying that consistent, constructive and transparent two-way communication with the community is critical to facilitate community acceptance and relevance of the Goulburn Valley Health Shepparton campus redevelopment.
Learn how Goulburn Valley Health is re-engaging with the community to increase their involvement in the health care journey to create a more grounded and active partnership, by:
- Engaging with the community through social media to proactively address negativity and inform and promote activity related to Goulburn Valley Health and the Shepparton Redevelopment
- Investing in their communication team’s relationships with all media outlets (television, radio, newspapers) to get the good news out quick and better manage community expectations
- Helping staff adapt to the changing models of care brought about by the redevelopment through effective communication around the reasons behind the change and how it will benefit them
- Embedding honesty, transparency and accountability in their communication strategy to build community trust
Senior Media and Communications Advisor
Goulburn Valley Health