February 01, 2019 | Johan Cruijff ArenA, 1100 DL Amsterdam, Netherlands

Conference Day One: Tuesday, 21 May 2019

9:10 am - 9:20 am IQPC Opening Remarks

9:20 am - 9:30 am Chairperson Opening Remarks

Diogo Taddei, Project Director at Egis

Diogo Taddei

Project Director
Egis

THE NEXT GENERATION STADIUM

As home entertainment systems are becoming more preferable allowing the fans to watch the action from each and every angle with the choice of replay, football stadiums are stepping up their game into luring people from the couch of their houses. The promise of a pint, the chants of the crowd and the smell of grass are not enough to get the fans unless stadiums become the next-big thing!

Stadiums are no more just a sporting venue but a multi purpose facility catering to numerous activities and stakeholders. They are an essential part of the community and city too. Creating futuristic, sustainable and multi-purpose facilities have become the new trend for stadium and club owners.

  • The future of stadium design, technology, infrastructure and experience
  • Converting non-sporting fans to customers of the future and creating a loyal and engaged fanbase
  • How technology and trends will impact commerciality, partnerships and broadcast
  • Creating sustainable, efficient and commercial strategies for current and future stadiums
Collette Roche, Chief Operating Officer at Manchester United Football Club

Collette Roche

Chief Operating Officer
Manchester United Football Club

Jacques Henri Eyraud, Chief Executive Officer at Olympique de Marseille

Jacques Henri Eyraud

Chief Executive Officer
Olympique de Marseille

Henk Markerink, Chief Executive Officer at Johan Cruyff ArenA

Henk Markerink

Chief Executive Officer
Johan Cruyff ArenA

James Hamilton, Director, Global Host Cities and Sports Venues at Turner & Townsend

James Hamilton

Director, Global Host Cities and Sports Venues
Turner & Townsend

Dan Meis, Founder at MEIS

Dan Meis

Founder
MEIS

10:00 am - 10:20 am THE BIG IDEA: Espai Barça! Taking The 600 Million Euro Project Of FC Barcelona To The Next Level By 2023!

FC Barcelona, one of the biggest sporting clubs in the world is ready to take their facilities to the next level in the next 5 years. With all the club venues including the iconic Camp Nou stadium under the transformation project, the project will take the club to new levels of efficiency, sustainability, technology and experience!

  • Gain insights on the project, timelines, vision and facilities undergoing the changes
  • Hear first hand on the experiences, digital technologies and new innovations that will be implemented as part of the project
  • Enhancing fan and VIP experience by redefining the digital strategy
Miquel Torregrosa, Head of Digital Transformation at FC Barcelona

Miquel Torregrosa

Head of Digital Transformation
FC Barcelona

10:20 am - 10:50 am Reimagine the in Venue Digital Experience

  • Highlighting Cisco’s experience in industry disruption and transformation and how it can impact business and convert disruption into opportunity
  • How consumerization of technology has shaped and revolutionised live experiences
  • Providing seamless and reliable connectivity a fan can expect in their living room in and around the stadia and events
  • How to commercialise and take advantage of analytics and insights from fan behavior to drive new levels of experience, customization and personalization


Kenneth E. Martin, Executive Director Global Sales, Sports and Entertainment, Consumer Industries at Cisco

Kenneth E. Martin

Executive Director Global Sales, Sports and Entertainment, Consumer Industries
Cisco

10:50 am - 11:10 am WSC Speed Networking: Meet The Pros!

Break the ice with a player handshake between all attendees to kick-start your business networking.

11:10 am - 11:30 am Networking Coffee Break

NEW STADIUM SHOWCASE

Football and architecture should go hand in hand to keep the sense of the real feel. The proximity to the players is a moment only fans can feel in the stadium arenas. Architecture should amplify what is considered to be the stadium of tomorrow.

11:30 am - 11:50 am TECH TALK: High - performance wireless connectivity, a must have pillar to enable top fan experience and full engagement in the steep flux of digital transformation




Andrea Casini, Senior Vice President International at JMA Wireless

Andrea Casini

Senior Vice President International
JMA Wireless

11:50 am - 12:10 pm How Ras Abu Aboud World Cup Stadium Is Further Progressing One Year On

  • Design developments and progress on site
  • Delivery commitments and challenges faced so far
Matthew Kitson, Director, Qatar at Hilson Moran

Matthew Kitson

Director, Qatar
Hilson Moran

CREATING EXPERIENCES THAT MATTER!

The number one competition stadium operators and clubs face are broadcast channels and new media. Ensuring fans choose the stadium experience over regular broadcast requires experiences and value on top of everything else. New technologies, trends and experiences are upcoming in stadiums to create fan experiences that last and to create fan loyalty and engagement.

12:10 pm - 12:30 pm INTERNATIONAL CASE STUDY: HOSTING A SUCCESSFUL MEGA EVENT: How FIFA World Cup Russia 2018 Achieved Its Mark As The Best World Cup Ever

Stadium infrastructure, stadium readiness and facility plays a vital role in ensuring smooth operations and execution of events. With the FIFA World Cup going to Russia, the local organising committee had a big task to ensure smooth execution of all the games, with stadium management at the heart of it all. Stadium manager is a position that is in the top of every activity taking place at the stadium - from construction, IT, broadcast and finishing with sustainability and ticketing.

  • Gain hands on insights on what went behind executing an event at the scale of a world cup
  • How the right design, technology and stadium infrastructure eases organising pressure
  • Lessons learnt, and what stadiums for future mega events can improvise on
Maxim Korshunov, Stadium Manager at 2018 FIFA World Cup Local Organising Committee

Maxim Korshunov

Stadium Manager
2018 FIFA World Cup Local Organising Committee

12:30 pm - 12:50 pm Outcomes of Johan Cruyff Arena’s fan experience programme


Sander van Stiphout, Director International, Program Manager Innovation at Johan Cruijff ArenA

Sander van Stiphout

Director International, Program Manager Innovation
Johan Cruijff ArenA

12:50 pm - 1:10 pm CASE STUDY: Tracking Footfall Using Sensors For Future Strategies And Business Intelligence: Learning From F1

For a sport running on data for years, F1 has recently started to use fans as a source of data for business intelligence strategies, future partnerships and sponsorships. Sensor technology piloted by F1 has enabled research on fan engagement, experiences, anonymous movements and activations, enabling the organisers to create better experiences in the future and precise reports for sponsors and activations.

  • Gain insights on the data tracking from the man behind the project
  • Engaging fans, enhancing activations and understanding trends from fan footfall tracking sensors enabled by Wi-Fi
  • How stadiums can use similar projects to increase partnerships and engagements
Matt Roberts, Director of Research at Formula 1®

Matt Roberts

Director of Research
Formula 1®

1:10 pm - 1:30 pm Futuring payments in stadiums with Worldline




Roger Niederer, Chief Market Officer Merchant Services at Worldline

Roger Niederer

Chief Market Officer Merchant Services
Worldline

1:30 pm - 1:50 pm Comprehensive Audiovisual Systems -The backbone of a memorable and excitement filled experience

No doubt, AV and IT ecosystems have become the fundamental part of stadiums during the last decade. It profoundly defines and enhances the visitor experience, but also the quality of the stadium. Therefore, the presentation covers how this phenomenon impacts system design and implementation.

  • Advantages of having complex AV and IT system with one unified control surface
  • Key components of stadium AV systems
  • New trends and technologies


Géza Balogh, Managing Director at INTERTON Group

Géza Balogh

Managing Director
INTERTON Group

1:50 pm - 2:50 pm Networking Lunch Break

THE EVER EVOLVING V-I-P 

In the increasing demand for the “royal” treatment, every VIP needs to be treated for his loyalty with luxury and an enhanced personal experience. The VIP facility in stadiums gives rise to overall revenue on match days. On other days, the VIP facilities can be rented out for business meetings and corporate events.

  • Creating long lasting and more profitable partnerships using technical infrastructure and connected stadiums
  • Developing new ticketing strategies to drive insightful data for sponsors
  • Utilising analytics: Use research, insights and data to provide detailed analysis and help sponsors market better

Panelists:
Benjamin Steen, Head of Customer Care, Digital Licencing & Stadium at FC Bayern Munich

Benjamin Steen

Head of Customer Care, Digital Licencing & Stadium
FC Bayern Munich

Dennis C. Thom, Head of Marketing & Sponsoring at Borussia Dortmund

Dennis C. Thom

Head of Marketing & Sponsoring
Borussia Dortmund

Matt Roberts, Director of Research at Formula 1®

Matt Roberts

Director of Research
Formula 1®

3:20 pm - 3:40 pm ALLIANZ ARENA SHOWCASE - What to consider at the beginning of stadia development to be future proof

Adaptations and changes during 15 years of Allianz Arena 2005-2020
 
the session will dive deep into areas that had adaptations and improvements including:
  • Increase seating capacity
  • Increase security
  • Increase parking / infrastructure
  • Increase hospitality offer
  • Enhancement of technical equipment WIFI etc.
  • Increase user experience 
Tobias Winkelmann, Associate Project Director at Herzog and de Meuron

Tobias Winkelmann

Associate Project Director
Herzog and de Meuron

LOCKER ROOM SESSIONS

Interactive Discussion Groups (IDGs) are the perfect setting for audiences to come together and discuss their ideas, insights and opinions on specific topics. Each IDG has a leader who will lead the discussion and mention key points that the audience can engage in, creating a platform for interactive conversations and learnings from like minded individuals, from similar work backgrounds, ultimately leading into a thought provoking discussion.

LOCKER ROOM DISCUSSIONS

IDG One

4:00 pm - 4:40 pm VAR in stadiums

IDG Two

4:00 pm - 4:40 pm Multisport stadiums for the future
Javier Dávila, Project Director at IDOM

Javier Dávila

Project Director
IDOM

IDG Three

4:00 pm - 4:40 pm Is It Worth Investing In Retractable Roofs?
James Hamilton, Director, Global Host Cities and Sports Venues at Turner & Townsend

James Hamilton

Director, Global Host Cities and Sports Venues
Turner & Townsend

IDG Four

4:00 pm - 4:40 pm Transitioning Into Cashless Stadiums

4:40 pm - 6:00 pm END OF DAY - SIP AND CHAT