Conference Day Two: Thursday, 10 September 2020

9:30 am - 9:40 am Registrations & networking

We start the day with a quick look into few new and revamp projects across the world and their challenges and reasons behind them building a new stadium/venue or revamping their existing stadium/venue. Stadium owners, clubs, developers, designers, architects will share their current and upcoming developments across the world.

Will Goring

Turner & Townsend


Sam Wright


Today, stadiums compete not with each other but with that of the comfort of watching the game at the local pub or at home. With broadcasting advancing and quality increasing, understanding and providing real-value to fans is crucial to stadiums and clubs to ensure they repeatedly return to the stadium.

The ‘premium’ feeling is important for all seats, irrespective of the price paid for the seat. Stadiums and clubs have been exploring new services and experiences that they can offer to ensure the best possible experience is delivered for the best value.

  • All the way from purchasing ticket to post match engagement, how do you personalise your engagement and provide ‘value’ to your customer?
  • Creating experiences to engage audiences, from loyalty programmes, to in-seat F&B delivery to plug points and Wi-Fi to the right merchandise experience
  • Mapping customer journeys and providing real-time customisation


Benjamin Steen

Head of Customer Care, Call Center and Digital Licensing
FC Bayern Munich


Daniel Cerejido

LaLiga Russia & Belarus - International Department
La Liga


Tom McCann

Premium & Venue Experience Director
Arsenal FC


John Baker

Managing Director, Aintree Racecourse
The Jockey Club

11:10 am - 11:40 am Refreshments & Networking Break

11:40 am - 12:10 pm ON-STAGE DEBATE: Print vs. e-tickets: To prioritise efficiency or creating memories?

  • Diving into examples on how clubs can create lasting memories
  • How e-tickets are making operations smoother and stadiums more eco-friendly
  • Can e-tickets bring the same social engagement and memories as print tickets?
  • What else can clubs do to create lasting memories?


Attendees will need to pre-select the deep dive sessions they would like to join @12:10pm & 12:50pm. Everyone will rotate between their two (2) choices, in back-to-back 30-minute intervals. There will be a ten (10) minute transitional break at 12:40.

All conference attendees must pre-register for their two (2) deep dive session upon registering for the event. Registrations will be on a first come first serve basis. If you do not pre-register for your deep dives, we will have to assign seating based upon demand and availability.

Locker Room One

12:10 pm - 12:40 pm The rise of Esports: To jump into the wagon or not?
Julian Tan - Head of Growth and F1 Esports, Formula 1®

Julian Tan

Head of Growth and F1 Esports
Formula 1®

Locker Room Two

12:10 pm - 12:40 pm Managing royal and high-level audience attendance in your venues
John Baker - Managing Director, Aintree Racecourse, The Jockey Club

John Baker

Managing Director, Aintree Racecourse
The Jockey Club

Locker Room Three

12:10 pm - 12:40 pm The rising influence of stadium infrastructure in talent, performance and coaching
Gareth Jennings - Head of Technical Leadership, FIFA

Gareth Jennings

Head of Technical Leadership

12:40 pm - 12:50 pm 10-minute transition break

Locker Room Four

12:50 pm - 1:20 pm Trends in B2C ticketing and how to keep your fans engaged
Paolo Monguzzi - Corporate Hospitality & Ticketing B2C Manager, AC Milan

Paolo Monguzzi

Corporate Hospitality & Ticketing B2C Manager
AC Milan

Locker Room Five

12:50 pm - 1:20 pm EPOS and e-kiosks for quicker services

Locker Room Six

12:50 pm - 1:20 pm Quality control and consistency: Delivering across the year
Lila Daoui - Corporate Quality Manager, Olympique Lyonnais

Lila Daoui

Corporate Quality Manager
Olympique Lyonnais

1:20 pm - 2:20 pm Lunch & Networking Break

2:20 pm - 2:50 pm STADIUM DESIGN: Remaining true to traditions or going modern: Design trends for stadiums of the future

Chris Dite - Associate Director - Sport Venue Design and Major Events, Arup
Diogo Taddei - Project Director, egis
One of the biggest challenges when designing and conceptualising stadiums is the art of mixing traditions of the club, community or the previous stadium with a modern look and feel. With sports and love for teams and clubs going down from generation to generations, creating designs that connect with traditions but can stand the test of time and still look and feel modern years down the lane is key for a successful stadium design.

This fireside chat between our World Stadium Congress advisors will dive deep into trends in designs and projects in the stadia world today with a key focus on balancing traditions and history of the game, club, community and city to that of the need for modern and state-of-the art infrastructure.



Chris Dite

Associate Director - Sport Venue Design and Major Events


Diogo Taddei

Project Director

2:50 pm - 3:00 pm Food for thought: How far do we go with tech and ‘premium’ hospitality? Balancing game values with modern experiences and comforts

3:00 pm - 3:20 pm CASE STUDY: Learning what goes behind organising a major tournament

Sander van Stiphout - Director & Vice President of Projects, Johan Cruyff Arena
The Johan Cruyff Arena will be hosting 4 games for the upcoming Euro 2020 games. 3 group stage matches followed by 1 round of 16 matches will take place at the iconic stadium. Learn first-hand from the management of the arena what goes behind preparing for such a major tournament. Guide through their journey, all the way from bidding to execution and hear how the arena prepared themselves and worked with the LOC in terms of security, operations, F&B, ticketing and delivery.

Sander van Stiphout

Director & Vice President of Projects
Johan Cruyff Arena

3:20 pm - 3:30 pm PANEL DISCUSSION: What does it take to host Esports in the stadium? Is your stadium prepared for the revolution?

Julian Tan - Head of Growth and F1 Esports, Formula 1®
Mahmut Oncel - Esports General Manager, Beşiktaş JK
Connectivity, ambiance, audio visuals and the right broadcast setup are the main elements to ensure a successful Esports tournament. While there are several Esport dedicated venues available, stadiums are being revamped and reinvented to host Esports in their facilities too. With temporary infrastructure costs more accessible and the commercial value of hosting Esports in stadiums growing, learn what stadiums need to do to host successful Esport tournaments.



Julian Tan

Head of Growth and F1 Esports
Formula 1®


Mahmut Oncel

Esports General Manager
Beşiktaş JK

3:30 pm - 3:30 pm OPEN-ENDED DISCUSSION: A peak into the ideal stadium of the future: Technology, design, sustainability, legacy, profitability and community – what next?

Join us together as we conclude the 11th edition of the World Stadium Congress in an open-ended discussion to cover key highlights, trends and topics heard over the two-day programme. Share your thoughts, opinions and recommendations with each other on what according to you is the ‘stadium of the future’, what’s coming next, what are your priorities for the next 12 months and where do you see stadiums, clubs and the rest of the stadia world moving towards.

Make a promise in front of the rest of the audience for something you will do from the end of the event till we meet next time; exchange numbers and business cards if you have not already and click some selfies and pictures with each other.

Until we meet again…
The published programme is correct at time of printing. However, given the seniority of our speakers and the nature of their roles, speakers may subsequently substitute or remove themselves from the programme. This is always regrettable, and we will always try to replace the speaker with a speaker with equivalent insight.