In charge of defining and
implementing the digital strategy across all the areas and business within the
club, with the main goal to be closer to people and fans, improving the
processes and business operations and identifying new revenue streams.
MA degree in Industrial Engineering obtained from the University of Navarra. Consultant and project manager during more than 25 years in different sectors as sports, advertising, software development and consultancy, aerospace, machine building, automotive, retail; leading projects mainly focused on ERP, CRM, Business Intelligence, defining and implementing Marketing Online and Digital Transformation Strategies.