February 01, 2019 | Johan Cruijff ArenA, 1100 DL Amsterdam, Netherlands
Matt Roberts, Director of Research at Formula 1®

Matt Roberts


Director of Research
Formula 1®

Check out the incredible speaker line-up to see who will be joining Matthew.

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Conference Day One: Tuesday, 21 May 2019

Tuesday, May 21st, 2019


12:50 PM CASE STUDY: Tracking Footfall Using Sensors For Future Strategies And Business Intelligence: Learning From F1

For a sport running on data for years, F1 has recently started to use fans as a source of data for business intelligence strategies, future partnerships and sponsorships. Sensor technology piloted by F1 has enabled research on fan engagement, experiences, anonymous movements and activations, enabling the organisers to create better experiences in the future and precise reports for sponsors and activations.

  • Gain insights on the data tracking from the man behind the project
  • Engaging fans, enhancing activations and understanding trends from fan footfall tracking sensors enabled by Wi-Fi
  • How stadiums can use similar projects to increase partnerships and engagements

2:50 PM THE NEW AGE OF MILLION DOLLAR PARTNERSHIPS, SPONSORSHIPS AND REVENUE GENERATIONS: Connected Stadiums

  • Creating long lasting and more profitable partnerships using technical infrastructure and connected stadiums
  • Developing new ticketing strategies to drive insightful data for sponsors
  • Utilising analytics: Use research, insights and data to provide detailed analysis and help sponsors market better

Panelists: