World’s # 1 Event That Consistently Gathers Top Global Stadium Owners, Clubs, Federations, Architects And Consultants Under One Roof

09 - 11 September, 2020 | Amsterdam, The Netherlands

Matt Roberts

Director of Research Formula 1®

Responsible for all data and insights at Formula 1 which help drive fan engagement and commercial revenue opportunities within the sport. Matt is also the man behind adopting sensors for footfall tracking at circuits for better decision making and future branding, sponsorship and experience strategies.

Conference Day One: Tuesday, 21 May 2019

Tuesday, May 21st, 2019

12:50 PM CASE STUDY: Tracking Footfall Using Sensors For Future Strategies And Business Intelligence: Learning From F1

For a sport running on data for years, F1 has recently started to use fans as a source of data for business intelligence strategies, future partnerships and sponsorships. Sensor technology piloted by F1 has enabled research on fan engagement, experiences, anonymous movements and activations, enabling the organisers to create better experiences in the future and precise reports for sponsors and activations.

  • Gain insights on the data tracking from the man behind the project
  • Engaging fans, enhancing activations and understanding trends from fan footfall tracking sensors enabled by Wi-Fi
  • How stadiums can use similar projects to increase partnerships and engagements

2:50 PM THE NEW AGE OF MILLION DOLLAR PARTNERSHIPS, SPONSORSHIPS AND REVENUE GENERATIONS: Connected Stadiums

  • Creating long lasting and more profitable partnerships using technical infrastructure and connected stadiums
  • Developing new ticketing strategies to drive insightful data for sponsors
  • Utilising analytics: Use research, insights and data to provide detailed analysis and help sponsors market better

Panelists:

Check out the incredible speaker line-up to see who will be joining Matthew.

Download The Latest Agenda