A Multidisciplinary Approach Fighting Counterfeiters On The Digital Landscape
A Multidisciplinary Approach: Fighting Counterfeiters on the Digital Landscape
As a retailer, New Balance is an easy counterfeit target. In this interview, Daniel McKinnon, General Counsel, IP, New Balance, discusses the brand's strategy for preventing, tracking and prosecuting counterfeiters. He also delves into what recourse the company has against Chinese companies who open knockoff retail stores, and more in this exclusive video interview.
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