Jason Yao, Senior Partner, Wan Hui Da Law Firm, China discusses;
The best practices for protecting a brand in China
Different approaches that would be taken for different targets for efficient resource allocation
The current counterfeit goods ecosystem in China - both for brands trying to sell and procure/manufacture goods from China
What a bigger challenge for brands is China- trademark infringements or manufacturing of counterfeits
Key challenges to pursuing an anti-counterfeiting and brand protection strategy in China
Success stories he has had when pursuing action against counterfeiters
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