Hendrik Kerkhoff heads up
customer insight for Barclaycard UK. He is keen on exploring the intersection
between quantitative data sets and the human motivations behind customers’
behaviours. His team uses qualitative research techniques such as ethnography
and customer communities as well as latest thinking in Behavioural Economics to
understand the needs and drivers of people’s actions.
Check out the incredible speaker line-up to see who will be joining Hendrik.
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