Bora Arslan

Global Chief Analytics Officer IAG

Exchange Day One: Tuesday, 25 August 2020

8:20 AM Presentation: Leveraging Predictive Analytics Capabilities To Create A Tailored Customer Experience At IAG

Changing customer expectations and demands are the biggest catalysts for organisations to upgrade their customer facing business capabilities and systems. Everything from use-ability and speed, to self-service and accuracy – customers expect positive change and fast!

In this session, hear Bora discuss how his team have:
  • Implemented machine learning capabilities to model risk and cost for any issue – in the form of practical pricing
  • Introduced a predictive analytics model that enables customers to know the damage extent of their vehicle in just 2 hours, rather than 2 weeks
  • Created a consistent and holistic representation of data with a single customer view