Slaven Marusic
Digital Insights Leader
Aurecon
Check out the incredible speaker line-up to see who will be joining Slaven.
Download The Latest AgendaConference Day Two: Wednesday, 28th August 2019
Wednesday, August 28th, 2019
1:50 PM Digital Tools to Better Understand Customer Needs and Experience – The Role of Machine Learning
Machine learning is providing new ways to gain valuable insights from diverse data sources. We will explore the application of machine learning to different tasks aimed at better understanding customer needs and experience within the rail setting. This will consider different means for capturing relevant data, from stakeholder interviews to passenger movement patterns. These approaches serve to measure and validate design effectiveness and even operational tasks such as crowd flow management functions.