Providing More, In-Store: Enhancing Customer Offerings to Encourage an Immersive Retail Experience
Iconic Australian department store, David Jones, has recognised the need to adapt and
transform to meet modern consumer needs, commissioning a $200 million, multi-level
refurbishment of their flagship Elizabeth Street Store in order to reinvent the 90-year-old
building and offer a more contemporary, inspiring retail experience, whilst celebrating the
store’s opulent past.
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