Retail has undergone a time of great upheaval and change, as customers choose to invest in experiences rather than products, retailers must innovate and design stores in highly Immersive, interactive and experimental ways to attract customer spending. In this session, David Jones’ Head of Store Design, Nicholas Criticos, will discuss the transformation of the traditional design and delivery of retail and what the future may look like.
Connecting consumers with brands and services on a deeper level through localising the experiences of their purchases
Understanding the changing consumer expectations of younger generations demonstrating design as an intentional factor of the retail experience
Creating seamless and purposeful experiences through genuine personalized engagement through new design and layout concepts
Delivering niche service offerings which deliver on unique customer experiences and encourage longer customer dwell time
Check out the incredible speaker line-up to see who will be joining Nicholas.
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