Shopping precincts are evolving to look more like town centres that are an active part of the community, rather than the traditional retail models. The design and layout of these precincts continues to develop as more focus is placed on these as hubs as actively contributing to the community culture of a particular area. In this session, HDR’s Susanne Pini will discuss how customer expectations have transformed the retail service model and will examine what the design future of these precincts will look like as shopping motivations continue to evolve and develop.
Understanding demographics by recognising consumers heightened sense of design and access to instant digital information
Tapping into the psyche of the customer base to discover specific needs and wants and how these will shape the design of a precinct
Planning for a precinct that fits in culturally and socially with its surroundings to create accessible and communal places
Forecasting for disruption and innovation within the industry
Precincts are anchored by big box retailers, but the dramatic shift in the retail landscape has seen the need for more diversity and offerings within shopping centres.
Thinking outside the box when it comes to precinct design and development
Offering Bespoke, niche retailers and services that cater to the specific, localised community
Developing alternative anchor strategies for these mixed use precincts within the community
Check out the incredible speaker line-up to see who will be joining Susanne.
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