Arab Ameerah

Freelance Marketer
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She has over 17 years of experience in regional and branch level performance in designing, implementing and driving marketing roadmap of the organisation, specialised in the Real Estate industry. She was the former Director of Marketing for Al Dar Properties and is currently freelancing for Abu Dhabi Municipality and Abu Dhabi Tourism Board.

Check out the incredible speaker line-up to see who will be joining Arab.

Download The Latest Agenda

Conference Day One: Monday, 23 September 2019

Monday, September 23rd, 2019

1:20 PM PANEL DISCUSSION: The right mix of technology, capabilities and creativity

Deloitte reports over 46% of executives they surveyed believed that understanding the abilities needed to adopt and use technologies are their biggest challenges in getting the most out of technology. You may already have the right technologies in place or may have the right strategy in adopting these, but without the right capabilities and creativity, you wouldn’t be able to maximise on the technology.

Bridging the gap between technology and skill sets
How to leverage what you have already? Using and reassessing your existing consumer information
How to maximise the use of martech for enhancing the brand image

Members:

Conference Day Two: Tuesday, 24 September 2019

Tuesday, September 24th, 2019

10:30 AM PANEL DISCUSSION: Just be true! Authenticity, transparency and ‘real’ value-driven

Whether you use influencers to reach your audience, or use video and audio to engage with them, creating authentic and transparent content will be a key factor in engaging and connecting with your audience. Infact, CoreDNA’s survey suggests 86% consumers say authenticity remains a key differentiator leading to a purchasing decision with 73% claiming they would pay more for a product which is more transparent.