Asad Raza

International Markets CEO
The Art of Shaving

Leads a team of dynamic multi-functional individuals to enhance the brand’s footprint all over the world, he is responsible for complete business operations from market assessment, market entry, to market delivery and execution. He is leading a dynamic group of individuals in Global Business Development, Marketing, Finance, Supply Chain and Operations.

Check out the incredible speaker line-up to see who will be joining Asad.

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Conference Day Two: Tuesday, 24 September 2019

Tuesday, September 24th, 2019

11:50 AM Case Study: Marketing the Art of Shaving way

12:10 PM FIRESIDE CHAT: Getting the most out of your influencer

The rise of influencer marketing is not just undeniable, but worthy for all kind of organisations; from B2B to B2C to ecommerce to work with. Influencer marketing will continue to rise with more and more organisations stepping up their influencer marketing strategies. From mega to macro to micro to even nano influencers, the rising use of such channels require measurable, credible and authentic results for organisations to future proof their marketing strategies surrounding influencers.

Making your influencer your long time ambassador – creating a long lasting impression
Tackling issues of verification, fraudulent followers and selecting the right influencer from the increase bunch
Understanding and measuring quantifiable business results and returns using technology