Balaji Vaidyanathan

Marketing Director, CEEMEA
Franklin Templeton

Recently awarded the “Marketing Influencer of the Year” by DMA Asia at the 2018 DMA Asia Echo Awards, he has been one of the early adopters of leveraging gamification, video content and storytelling in the mutual fund industry to promote investor education in the online space. He leads a team that sits across multiple geographies and covers over 20 countries across Central and Eastern Europe, Middle East and Africa and focuses both on institutional and retail businesses.

Check out the incredible speaker line-up to see who will be joining Balaji.

Download The Latest Agenda

Conference Day One: Monday, 23 September 2019

Monday, September 23rd, 2019

2:10 PM FOOD FOR THOUGHT: Is 2019 the end for agencies?

The rise of consultancies and the trend towards in housing has taken a toll on agencies globally. How they cater to these rising trends and offer credible offerings varies from agency strategies, KPI’s and capabilities. They either adopt to the rising change, or see their businesses go dow

There isn’t a ‘one-size-fits-all solution’
Focus on business results, not cost
Drop the marketing jargons! Let’s speak the C suite language

Conference Day Two: Tuesday, 24 September 2019

Tuesday, September 24th, 2019

12:10 PM FIRESIDE CHAT: Getting the most out of your influencer

The rise of influencer marketing is not just undeniable, but worthy for all kind of organisations; from B2B to B2C to ecommerce to work with. Influencer marketing will continue to rise with more and more organisations stepping up their influencer marketing strategies. From mega to macro to micro to even nano influencers, the rising use of such channels require measurable, credible and authentic results for organisations to future proof their marketing strategies surrounding influencers.

Making your influencer your long time ambassador – creating a long lasting impression
Tackling issues of verification, fraudulent followers and selecting the right influencer from the increase bunch
Understanding and measuring quantifiable business results and returns using technology