Elaine Murphy

Senior Director of Marketing
Oracle

Elaine Murphy is a visionary marketing and communications professional with 30 years’ experience in Information Technology. Currently based in Dubai, she is Senior Director of Marketing for Oracle Applications across 105 countries in the Middle East, Africa, Turkey, Eastern Europe, and Russia. Elaine’s career spans five continents having worked in Australia, Canada, Kenya, South Africa, Turkey, and the UAE. She has a reputation for strategic vision and excellence demonstrated through international award-winning marketing campaigns.

Elaine’s journey in digital marketing began as a Webmaster in 1998 making her a true digital pioneer. Her experience also includes five years in Investor Relations at Canada’s largest software company.

Elaine holds an MBA, cum laude, from London Business School. Elaine is a professional SCUBA diver and has traveled to 85 countries.

Check out the incredible speaker line-up to see who will be joining Elaine.

Download The Latest Agenda

Conference Day One: Monday, 23 September 2019

Monday, September 23rd, 2019

12:10 PM Winning in the Experience Economy

Today, the experience a brand provides its customer is as important as the product or service itself. Brands compete more and more on the customer experience due to raised expectations and diminishing brand loyalty. The relationship that a brand has with its customers is being transformed. This is known as the Experience Economy. In the Experience Economy, the Customer Experience is the new battlefront – those brands that shift to micro-moments are at the frontier of the Experience Economy.

This presentation will demonstrate how brands win in the Experience Economy by:

Knowing their customers better than their customers know themselves
Anticipating their customers’ needs
Engaging with customers on their terms at the time and channel of their choosing; and
Eliminating the siloes of marketing, sales, and service