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PURCHASE PASS
23 - 24 September, 2019
Grosvenor House Hotel, Dubai, United Arab Emirates
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Heba Sayed, Marketing Manager at Watson Customer Engagement

Heba Sayed


Marketing Manager
Watson Customer Engagement
She leads the strategy, marketing and communications activities that encourage regional brands to adopt AI in their customer engagement strategy. She has been selected as one of the top 40-under-40 marketers in Middle East and North Africa region, in recognition of the role she plays as an active change agent in the world of technology regionally.

Check out the incredible speaker line-up to see who will be joining Heba.

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Conference Day One: Monday, 23 September 2019

Monday, September 23rd, 2019

10:20 AM MARKETING LEADERS EXCHANGE - Evolve: Revaluating your ROI strategy - Are you doing it right?

Evaluating returns on marketing investment have always been a tricky and hard to measure task. Marketers have created strategies using both their instincts and insights they receive from various marketing channels and platforms. But areas such as social media and influencer marketing channels have been difficult to quantify and measure

  • Reworking your ROI strategy to fit new channels of marketing
  • Putting customer emotion and connection as part of your ROI assessment
  • How to measure your brand loyalty, trust and image?

Panellists:

Conference Day Two: Tuesday, 24 September 2019

Tuesday, September 24th, 2019

11:30 AM Fireside Chat: The role of technology and AI in customer and enterprise experience