May Kanounji

Chief Marketing Officer
L’AZURDE

With more than 15 years in consumer, product, brand, B2B / B2C marketing experience, she is a change maker by understanding what comes next for the brands, navigate change and reveal market opportunities. She built a career path from a Marketing Researcher to Chief Marketer at L’azurde where she is leading both corporate and brand strategy with a special strive to customer engagement, experience and demand creation that delivers results.

Check out the incredible speaker line-up to see who will be joining May.

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Conference Day Two: Tuesday, 24 September 2019

Tuesday, September 24th, 2019

10:00 AM How to get ideas to spread in the world in the century of ideas diffusion

In a world of too many options and too little time, it becomes of great challenge for marketers to get their ideas spread while protecting main business objectives and increasing ROI.

Why do some ideas quickly spread far and wide while others go nowhere at all?
What is the new journey of content and what is the role of social networks?
How a new PR approach can support brands to engage customers with their brands?