Nour Al Masri

Regional Digital Media Director
Sayidaty & Aljamila Magazines

She boasts 17 years experience working with high profile media, Dot-com, TV, Publishing and telecom companies and media agencies. She has recognisable work in developing new online ventures and successful revenue returning projects. Currently heading Sayidaty magazine digital media department and developing 5 new online magazines titles to become the largest lifestyle network group across multiple countries in the Arab region and recently the 1st to launch an ecommerce platform for its vast audience.

Check out the incredible speaker line-up to see who will be joining Nour.

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Conference Day Two: Tuesday, 24 September 2019

Tuesday, September 24th, 2019

12:10 PM FIRESIDE CHAT: Getting the most out of your influencer

The rise of influencer marketing is not just undeniable, but worthy for all kind of organisations; from B2B to B2C to ecommerce to work with. Influencer marketing will continue to rise with more and more organisations stepping up their influencer marketing strategies. From mega to macro to micro to even nano influencers, the rising use of such channels require measurable, credible and authentic results for organisations to future proof their marketing strategies surrounding influencers.

Making your influencer your long time ambassador – creating a long lasting impression
Tackling issues of verification, fraudulent followers and selecting the right influencer from the increase bunch
Understanding and measuring quantifiable business results and returns using technology

1:00 PM PANEL DISCUSSION: Stories, Live, TV, Quizzes, Augmented Reality and what not? How has social media evolved and what does it mean for your content?

Everyone wants to deal with organisations they know, who they engage with and who speak them their language. Instagram, Facebook, Snapchat and others have already found great success in using stories, live tv, polls, quizzes and AR, bringing a change in the way engagement occur.

How marketers can use features such as Instagram Stories, IGTV, Facebook Polls and Snapchat’s AR platform
Creating content that is not just compatible with the feature but
Rise of live and TV and how brands can become broadcasters