Rami Zahran

Group Chief Marketing Officer
Saudi German Hospitals Group KSA

He is responsible for the company’s marketing, communications and events activities in Saudi Arabia and supports the company’s investor relations function. He has over a decade of high-profile marketing experience and a proven track record in the healthcare sector.

Check out the incredible speaker line-up to see who will be joining Rami.

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Conference Day Two: Tuesday, 24 September 2019

Tuesday, September 24th, 2019

10:30 AM PANEL DISCUSSION: Just be true! Authenticity, transparency and ‘real’ value-driven

Whether you use influencers to reach your audience, or use video and audio to engage with them, creating authentic and transparent content will be a key factor in engaging and connecting with your audience. Infact, CoreDNA’s survey suggests 86% consumers say authenticity remains a key differentiator leading to a purchasing decision with 73% claiming they would pay more for a product which is more transparent.