Rishi Saxena

Measurement Lead, MENA
Facebook

Rishi leads measurement at Facebook, Middle East markets.

In his current role Rishi works closely with marketers to help them measure the impact and effectiveness of their marketing & advertising investments on social media. He provides consultation on how best to use data & measurement to make smarter marketing decisions.

He also works closely with research & measurement partners across the region on scalable measurement solutions.

Prior to Facebook, Rishi has worked in media and market research for more than 10 years and consulted with key global/regional advertisers.

He is passionate about understanding people behavior and their interaction with brands and communication.

Rishi holds a Masters in Communication Management from MICA, Ahmedabad in India.

Check out the incredible speaker line-up to see who will be joining Rishi.

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Conference Day Two: Tuesday, 24 September 2019

Tuesday, September 24th, 2019

1:30 PM SOCIAL MEDIA: Delivering ROI Through Social Media

As social media becomes a critical enabler in our lives – connecting, informing and entertaining, it also provides an opportunity to marketers to create a positive value exchange with this audiences. It’s time for marketers to rethink how they can drive this value exchange to deliver ROI for their brands.