Susan Jain

CMO MEA
IBM

She is responsible for all aspects of marketing and communications for IBM in the Middle East and is an experienced business-to-business marketing executive with deep experience in the IT technology and services industry. She has a passion for applying technology for good, innovation and growth.

Check out the incredible speaker line-up to see who will be joining Susan.

Download The Latest Agenda

Conference Day One: Monday, 23 September 2019

Monday, September 23rd, 2019

1:50 PM FIRESIDE CHAT: Agile marketing: Are you really ‘agile’?

A buzz word amongst marketers, organisations are moving towards being more ‘agile’ in their marketing. Simply put, using analytics and data to capitalise real time information for new opportunities and problem solving. Sounds easier than it actually is!

What in true sense is being ‘agile’?
How internal departments and external partners can affect your agility?
Best practices to be as agile as possible

Members: