Tirthankar Ganguly

Chief Marketing Officer
Sobha Realty

Currently under his leadership in Sobha, he oversees business and marketing strategies in conjunction with the Founder & Chairman for geographic expansion and diversification of company’s real estate development business. As the brand portfolio custodian and evangelist, Tirthankar is responsible for the overall marketing and brand communication of Sobha Realty with a core objective of delivering an omni-channel experience for creating consumer affinity and top-line growth.

Check out the incredible speaker line-up to see who will be joining Tirthankar.

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Conference Day Two: Tuesday, 24 September 2019

Tuesday, September 24th, 2019

10:30 AM PANEL DISCUSSION: Just be true! Authenticity, transparency and ‘real’ value-driven

Whether you use influencers to reach your audience, or use video and audio to engage with them, creating authentic and transparent content will be a key factor in engaging and connecting with your audience. Infact, CoreDNA’s survey suggests 86% consumers say authenticity remains a key differentiator leading to a purchasing decision with 73% claiming they would pay more for a product which is more transparent.