Zoe McMath

Head of Marketing
SSH

Zoe joined SSH in early 2019 as Head of Marketing, leading all corporate marketing and brand communication across the MENA as well as African region. In addition to her strategic marketing efforts, Zoe directs media relations, branding, events as well as website development. She also oversees client feedback and market effectiveness.

Zoe brings more than 10 years’ experience in the marketing and advertising industry which she has gained across the MENA region as well as Europe and the UK. She has been exposed to many diverse industries, including Real Estate, Tourism, Hospitality, FMCG, Consultancy and Business Services.

Her excellent project management and planning skills make her a productive team leader with extensive experience in client and stakeholder management.

Zoe holds an Honours Degree in Marketing from the University of Ulster, Belfast, an Advanced Diploma in Management Practice from the Ulster Business School, as well as a CAM Diploma in Digital Marketing from the Chartered Institute of Marketing, Belfast.

Check out the incredible speaker line-up to see who will be joining Zoe.

Download The Latest Agenda

Conference Day Two: Tuesday, 24 September 2019

Tuesday, September 24th, 2019

1:00 PM PANEL DISCUSSION: Stories, Live, TV, Quizzes, Augmented Reality and what not? How has social media evolved and what does it mean for your content?

Everyone wants to deal with organisations they know, who they engage with and who speak them their language. Instagram, Facebook, Snapchat and others have already found great success in using stories, live tv, polls, quizzes and AR, bringing a change in the way engagement occur.

How marketers can use features such as Instagram Stories, IGTV, Facebook Polls and Snapchat’s AR platform
Creating content that is not just compatible with the feature but
Rise of live and TV and how brands can become broadcasters