Key Speakers Include:

  • nineMSNTodd Forest
    Director of Content and Audience Experience
  • WestfieldNicolas Cabrera
    Head of Digital & Direct Marketing
  • Yahoo!7Kath Hamilton
    Audience Director
  • Film-VictoriaBrad Giblin
    Digital Media Manager
  • iview_logoHilary Cinis
    ABC TV Multiplatform & ABC iview Creative Lead
  • realestate-groupHenry Ruiz
    General Manager of Consumer Experience and Product Marketing
  • post_h Brady Jacobsen
    General Manager, Digital and Contact Centres, eServices
  • st_george_logoTravis Tyler
    Head of eDistribution & Internet

Developing a mobile app for effective mobile app marketing

Advancing Consumer Engagement with Effective Mobile Apps

Mobile Apps Conference: Next Generation Consumer Engagement

The Mobile Apps Conference is Australia’s exclusive mobile app development event that connects developers, platform vendors, platform providers, operators, carriers, device manufacturers, brand and marketing experts, business leaders and mobile & technology providers who are shaping the future of the mobile app industry in Australia. The Mobile Apps Conference will discuss the latest challenges and opportunities around cross-platform mobile app development, mobile app user engagement, mobile advertising strategies and digital marketing strategies to create the ultimate mobile user experience. Industry experts will gather here to address topics on mobile app marketing. We have created a resource centre with information on app marketing.

Mobile Applications are still a fairly new and fast growing marketing channel in Australia. The number of smartphones and app downloads is growing and predicted to continue to grow over the next 12 months. Mobile apps should be/are designed to be an extension of every businesses marketing mix, putting corporate information and service offerings at customers fingertips, 24/7 – no matter where they are.

The growing amount of devices and operating systems presents the challenge of cross-platform development. And just having an app is not enough. Mobile apps need to be carefully integrated into the overall marketing and customer experience strategies to ensure to deliver additional value to your customers.

Furthermore, Australian businesses should be looking into revenue generating options such as mobile advertising and mCommerce for smartphone and for the growing tablet market. A recent study from inMobi showed that Australian consumers are most receptive to mobile advertising compared to their global counterparts.

Smartphones and tablets are changing the way businesses are operating and interacting more efficiently with customers!

The proliferation of internet enabled devices combined with the consumers increased appetite for mobile data is driving a revolution in the way that we engage with our customers. The M.App Con programme brings together leaders in the mobile space to share their thoughts, experiences and predictions.
Ben Forsyth, Head of Mobile & Emerging Technologies, NAB
M.App Con 2011 brings together a holistic view of mobile development & industry trends in one event that is tailored for companies planning or executing on a mobile strategy for 2011.
Shane Williamson, Co-Founder, Mobile Monday Sydney

2nd Mobile Apps Conference will yet again bring together thought leaders that have apps with those those that are looking at developing apps internally or with developers. Whether you already have mobile apps or are currently planning or in the process of developing and deploying mobile apps for your business, you can’t afford to miss this conference. The Mobile Apps Conference is the event in Australia where you can meet your peers to network and take away key strategies for successful development and deployment of mobile apps.

The Mobile Apps Conference 2011 – Melbourne is building on the success of the FIRST B2B event M.App Con 2011 in March 2011. By attending the Mobile Apps Conference you will be able to network, benchmark and take away key strategies for taking your mobile strategies to the next level.

The Conference will address key issues, shared challenges and opportunities on:

  • Mastering the increasing amount of different platforms and devices
  • Creating consistent user experiences across all channels and touchpoints
  • Embracing mobile advertising and mCommerce as additional revenue streams

Make the most of this opportunity to share strategies and network with colleagues who share common challenges and who, like you, are eager to develop innovative and engaging mobile apps to be the full service provider of choice to their customers!

Who Will You Meet at the Mobile Apps Conference?

This cross industry event will bring together thought leaders that have apps with those that are looking at developing apps internally or with developers:

  • Head of Mobile
  • Head of Marketing
  • Head of User Experience
  • Head of Online Channels
  • Head of Multimedia
  • Head of Innovation
  • Head of Customer Experience
  • Head of Digital Strategy
  • Head of Online Service
  • Head of Direct Channels
  • Developers

Within the following industries:

  • Finance
  • Media
  • Telecoms
  • Fast Food
  • Retail
  • FMCG
  • Utilities
  • Transport
  • Local Government
  • Government Agencies
  • Entertainment
  • Luxury, Clothing and Car Brands
  • Real Estate Agents

You cannot afford to miss the only industry gathering that will give you the tools to arm yourself with best-practice strategies to exploit all opportunities mobile apps offer your business! If you’re going to attend one event in 2011 make it this one! The Mobile Apps Conference 2011 is the first and only event on mobile apps where the networking counts, relationships are forged and deals are made.



What will you take out of this Event?

By attending the Mobile Apps Conference event you will meet your peers from across industries in Australia and international keynote speakers sharing their experience regarding the challenges and opportunities that matter to you:

  • Mastering the Challenge of Developing Apps for Multiple Devices and Platforms
  • Embracing the Growing Tablet Market to Maximise Customer Reach and Get to New Markets
  • Evaluating 4G and its Future Impact on Mobile Apps
  • Embracing eBusiness Trends by Exploring the Opportunities of B2B Apps to Increase Workforce Efficiency
  • Integrating Apps into the Overall User Experience to Maximise Customer Satisfaction
  • Differentiating your App from Other Channels and Touchpoints to Ensure User Engagement and Long Term Usage
  • Exploring Effective Ways to Measure and Enhance Customer Experience with Mobile Apps
  • Benefiting from Up-Selling and Cross-Selling via Mobile Apps
  • Mastering mCommerce as the Latest Revenue Generator within the Mobile Space
  • Monetising on Apps by Selling In-App Advertising Space to 3rd Parties

Proven and practical experience is guaranteed at an IQPC conference. Take away valuable ideas through case studies presented by executives who have handled firsthand the challenges you face.

The Mobile Apps Conference will include:

  • Case studies and best practice examples by national and international corporations that successfully launched mobile apps
  • Interactive discussions including expert led panels and roundtables
  • Developer panel
  • Presence of prospective providers
  • Networking opportunities
  • Interactive workshops to help you work through the most pressing challenges and develop key strategies you can implement back on the job
  • Pre-Conference Focus Day on the 101 of Mobile Apps

If your job includes one or all of the following responsibilities, you cannot afford to miss this event:

  • Choosing a platform for your mobile app
  • Finding solution providers to develop mobile apps
  • Building internal expertise for mobile app design and development
  • Ensuring interoperability with existing infrastructure in place
  • Maximising the functionality of mobile apps for your consumers
  • Keeping your mobile app development in budget
  • Ensuring capability, functionality and security of mobile apps
  • Developing and designing mobile apps
  • Aligning mobile apps with the overall marketing strategy
  • Managing mobile advertising and mCommerce strategies
Spotlight Partner Media Partners
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