9.00 Opening Remarks for the Chair

9.10 CASE STUDY: Creating the Best Approach by Reviewing Metrics and Understanding your Target Market

• Reviewing your online metrics prior to starting a new project will enable a greater focus
• Understanding the strengths of your campaign and targeting the correct platform
• Following the success by continuing to review your metrics

Kurt Fulepp
Consumer Marketing Manager
NINEMSN

Authenticity and consistency is key to success in engaging your customers in the social digital space.

9.50 Enabling your Brand Stays Current by Marketing Online During a Customer Centric Shift

• Creating an opportunity to build a relationship on the terms of the customer by providing a platform for discussion
• Encouraging greater customer engagement without restrictions by reducing the complexity of your branding
• Developing online marketing strategies to help your company capture the customer centric market
• Continuing your marketing strategies in the online sphere by creating customer focused and relevant content

Gillian Mason
Ecommerce Manager
SEAFOLLY

11.00 Roundtable Discussion: Ensuring a Smooth Integration of Online Marketing by Developing Strategies Ahead Of Time

• Pre-planning strategies of response by analysing any potential glitches
• Ensuring all posts and tweets are from the same ‘voice’ by creating a blanket understanding within the team
• Being prepared for any possible negative feedback by reviewing the options and how competitors have dealt with similar situations
• Implementing strong systems by benchmarking and planning ahead

Facilitated by the Conference Chair

11.40 Adapting your Brand to Suit your Platform by Adjusting your Style of Communication

• Exploring how to communicate with your audience the most effectively to ensure success
• Tracking the response gained through different platforms to analyse which medium works best for you
• Continually providing an open conversation to engage customers and build trust
• Creating in house guidelines to ensure each product is matched to the appropriate social media platform

Anna Adolfo
Marketing Director Nivea
BEIERSDORF AUSTRALIA

13.20 Continuing Engagement with your Customers by Staying at the Top of their News Feed

• Appearing continually on their social media platforms by planning events to systematically roll-out
• Showing you are active in the field by responding to queries and topics rapidly
• Ensuring your internal platforms are up to speed by allowing for the conversation to transition smoothly between virtual and the store-front
• Staying relevant by innovating your social media platforms regularly

14.00 Engaging a Wide Customer Base by Optimising your Digital Marketing Strategy to Create a Credible Brand Presence

• Engaging as a “social enterprise” by bringing customers and employees together by optimising site content and SEO by understanding your customers’ key search terms
• Building an integrated lead management process supported by a synchronised marketing and sales automation environment to ensure you are delivering compelling brand experiences which are personalized around needs, roles, interest levels and buying stages
• Aligning Marketing with Sales and IT create contextually relevant content to ensure customer engagement
• Identifying and addressing the change management, organisational and resource issues which inhibit progress early to plan ahead

Mitchell Mackey
Marketing Manager
ANSELL LTD

15.10 Roundtable Discussion: Creating a Living Brand by Building Loyalty in Customers

• Allowing for your fans to build and generate conversations of their own by providing the social media platforms
• Listening to your fans to expand on ideas outside of the virtual sphere where possible to foster brand engagement
• Creating universality among your branding by ensuring you are highlighted as being the authentic source to avoid losing followers
• Educating followers on how you want your brand to be seen by monitoring the way in which you are defended

15.40 Developing Organic Leads by Providing Continual and Relevant Information

• Optimising your brand within the industry by creating content specific to your channel and audience
• Proving your commitment to the topic and your customers by posting regularly on varying articles
• Going deeper with your customer engagement by developing content specific to individual platforms instead of a universal push
• Allowing your audience can carry on your SEO keywords for you by generating topics worth spreading

Ben Familton
National Marketing Manager
AIA AUSTRALIA

16.20 Close of Conference