Fighting the war on counterfeits on a global scale is daunting for brands, but it can result in victories. Take New Balance, which won a RMB3.3 million/US $1.5 million suit against trademark infringers in China. In his session, the company’s Head of Global Brand Protection draw on this experience to provide tips for successfully fighting counterfeiters in court.
Discussion points include:
How to identify the right service provider for both investigation and legal services
Insights on effective and proven methods for monitoring online activity and digital distribution
Understanding how the mandating approval processes for investigative techniques and legal research across borders will effect your anti-counterfeiting strategy
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