Fighting the war on counterfeits on a global scale is daunting for brands, but it can result in victories. Take New Balance, which won a RMB3.3 million/US $1.5 million suit against trademark infringers in China. In his session, the company’s Head of Global Brand Protection draw on this experience to provide tips for successfully fighting counterfeiters in court.
Discussion points include:
How to identify the right service provider for both investigation and legal services
Insights on effective and proven methods for monitoring online activity and digital distribution
Understanding how the mandating approval processes for investigative techniques and legal research across borders will effect your anti-counterfeiting strategy
A successful anti-counterfeiting and brand protection program requires both the collaboration of internal and external partners to be successful. Working with law enforcement officers and customs agents is a must if the infringers are to be caught and stopped. This presentation will explore how brand owners can most effectively manage their relationships with these officials.
Topic discussed will include:
Tools to identify authentic and counterfeit goods
Registrations with customs
Black lists and white lists
Internal and external (CBP) Trainings
Director, Corporate Counsel Intellectual Property Starbucks Coffee Company
10:15 am - 11:00 am WHAT’S MINE ISN’T YOURS—AND I’M TAKING IT BACK! HOW TO EFFECTIVELY COLLABORATE WITH LAW ENFORCEMENT AGENCIES & STRATEGIC PARTNERS TO SUCCESSFULLY PLAN, IMPLEMENT AND PROSECUTE SEIZURES
Once a counterfeiting operation is identified with a confirmed manufacturing or distribution location, one of the next steps your company may wish to pursue is planning a retail or factory raid. However, before you do so, you must address many logistical and legal matters. The ability to coordinate and cooperate on investigations with government agencies is critical, as governments are the primary and most effective resource in the war on counterfeits.
In this session, we will explore:
How to effectively work with various domestic and international government, investigative, and law enforcement agencies to plan a raid, from soup to nuts
Legal documentation that must be filed pre and post-raid
Assistant Special Agent in Charge Ice-Homeland Security Investigations (HSI San Francisco)