CONFERENCE DAY 1
Tuesday, August 20th, 2019
- Reviewing opportunities to establish sustainable digital revenue streams
- Deciding on pricing, product and brand positioning: How will this differ with traditional distribution channels?
- Enabling cross-channel integration to maximise sales and revenues
- Analysing customer behaviour on digital channels to convert, cross-sell and upsell
- Developing hyper-personalised programs to increase customer engagement and loyalty
- Achieving profitable digital customer relationships through business intelligence and real-time decisioning