Responsible for developing and managing 3rd party ecommerce accounts in order to achieve the established business plan, while securing profitable and sustainable distribution for each account for Southeast Asia, India, Hong Kong, Taiwan, Macao, Australia and New Zealand markets.
Previously Carmen was Regional Category Head in Zalora: Overseeing an extensive portfolio of 200+ international brands including some of the most popular
· Leveraging in-store and online customer insights to convert, cross-sell and upsell
· Strategic product pricing and customer segmentation for seamless customer experience
· Aligning customer analytics, processes and organisational enablers to enhance profitability